Pengaruh Lingkungan Keluarga, Karakteristik Wirausaha dan Inovasi Produk Terhadap Keberhasilan Usaha

Micro, Small and Medium Enterprises have a very large role in overcoming unemployment at the same time can be solution alleviating poverty increasing people's welfare. The problems faced by many MSMEs achieving business success are related to family environment, entrepreneurial characteristics innovation capabilities. This quantitative study aims analyze effect of environment variables, on micro, small medium enterprises, especially those engaged culinary businesses Jambi City. research population is all actors City while sample 100 people. data were analyzed multiple linear analysis using SPSS application. results conclude that positive significant both simultaneously partially (MSMEs)